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Renee Mauborgne: Tips on Developing a Blue Ocean Strategy

Renee Mauborgne: Tips on Developing a Blue Ocean Strategy

Identify factors you compete on compared with buyer value, compared with the competition. Then identify customers who occasionally use, refuse to use, and never use. What factors should be eliminated or created to attract those customers and lower costs?

Length: 00:03:49

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Renee Mauborgne: Tips on Developing a Blue Ocean Strategy